Privacy policy
Introduction
Sahara (“Sahara,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.
This Privacy Policy describes how we collect, use, disclose, and share information about you, as well as your rights and choices regarding such collection, use, disclosure, and sharing. It applies when you access or use our website, www.trysahara.com, purchase our products, contact our customer support team, engage with us on social media, subscribe to our services, or otherwise interact with us.
If you do not agree with our policies and practices, your choice is not to use our website or services. By accessing or using our website or services, whether or not you purchase any products, you acknowledge this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. In some cases, we may provide additional notice, such as adding a statement to our website or sending you a notification.
We encourage you to review this Privacy Policy whenever you access our website or otherwise interact with us. Your continued use of our website or services after changes are posted means you acknowledge the updated Privacy Policy.
Information Collection
Information collected from you
We collect personal information you provide to us when you purchase our products, visit our website, create an account, subscribe to a product, contact us, or otherwise interact with us.
The categories of information we may collect include:
- Personal identifiers, including name, email address, postal address, telephone number, and online identifiers
- Internet activity
- Commercial information, including purchases, products viewed, products added to cart, subscriptions, returns, exchanges, and order history
- Financial information, including payment method details, credit or debit card information, transaction status, and payment confirmation
- Location information, including general location data
- Consumer communications, including direct communications with our customer support team
- Inferences from other data, including inferences created from personal information collected from your interactions with our website, products, ads, and services
Information collected from other sources
We may collect personal information about you from third-party sources. The sources and categories of information we may collect include:
Data Brokers and Marketing Partners
- Personal identifiers, including name and email address
- Internet activity
- Commercial information
- General location information
- Inferences from other data
Service Providers and Technology Partners
We may receive information from service providers that help us operate our website, process orders, manage subscriptions, provide customer support, analyze performance, run advertising, and improve our services.
How Long We Keep Your Data
We do not retain personal information for any longer than is necessary for the purposes described in this Privacy Policy. We generally retain data according to the guidelines below.
|
Type of Data |
Retention Period |
|---|---|
|
Cookies and online data collected while you use our website, including online identifiers, internet activity, and general location data |
We delete or anonymize this data when it is no longer needed or when a valid deletion request is received, subject to legal and operational requirements. |
|
Data collected to process and ship orders, including name, email address, postal address, telephone number, purchases, and payment-related information |
We retain personal information related to products and services you purchase for as long as needed to fulfill our contract with you, comply with legal obligations, resolve disputes, prevent fraud, and maintain business records. We may keep data beyond this period in anonymized form. |
|
Data collected when you contact us for customer support or other inquiries, including name, email address, telephone number, purchases, and direct communications |
We retain customer feedback and correspondence for as long as necessary to respond to inquiries, resolve issues, comply with legal obligations, and improve our services. We may keep data beyond this period in anonymized form. |
|
Data collected when you sign up for promotional and marketing communications, including name, email address, postal address, telephone number, online identifiers, internet activity, purchases, direct communications, and inferences |
We retain this data until you opt out, request deletion, or the data is no longer needed. We may retain a record of opt-outs to prevent sending future communications. |
|
Data collected when you review our products, answer surveys, or send feedback, including name, email address, purchases, and direct communications |
We retain review, survey, and feedback data until a deletion request is received or the data is no longer needed. We may keep data in anonymized form to help improve our products and services. |
|
Data collected in connection with privacy requests, including name, email address, and online identifiers |
We retain records related to privacy requests as long as necessary to comply with legal obligations. |
|
Data collected for security purposes, including name, email address, online identifiers, and fraud-prevention information |
We retain security-related data as long as necessary to comply with legal obligations, detect fraud, protect our business, and maintain information security measures. |
Why We Process Your Information
We use the personal information we collect for legitimate business purposes or with your consent where required by law.
We may process your personal information for the following purposes:
- Fulfilling Customer Orders — To process, confirm, ship, and track your purchases of Sahara products, including managing subscriptions, returns, exchanges, and satisfaction guarantee requests.
- Processing Payments — To securely facilitate transactions through third-party payment providers. We do not directly store full credit or debit card details.
- Providing Customer Support — To respond to inquiries, complaints, support requests, order issues, subscription questions, or other communications, including through support@trysahara.com.
- Sending Promotional Communications — To deliver marketing emails, newsletters, SMS/MMS messages if opted in, discounts, product updates, restock alerts, abandoned cart reminders, and other promotional communications. You may opt out at any time.
- Improving Our Products and Services — To analyze trends, customer feedback, reviews, product usage, and website behavior to improve our skincare offerings, formulas, customer experience, and overall services.
- Operating Our Website — To maintain website functionality, personalize basic experiences such as cart persistence, support checkout, improve browsing, and monitor site performance.
- Preventing Fraud — To verify orders, detect suspicious activity, protect customer accounts, prevent unauthorized access, and reduce fraudulent use.
- Meeting Compliance and Legal Requirements — To comply with laws, tax obligations, shipping rules, consumer protection requirements, legal requests, dispute resolution, and enforcement of our Terms of Service and other policies.
- Analyzing Data — To review aggregated or anonymized usage patterns, site interactions, and performance metrics to understand visitor behavior and optimize the website.
- Creating Customer Profiles — To develop limited profiles based on purchase history, preferences, or interactions for better product recommendations and personalized experiences where permitted by law.
- Delivering Targeted Ads — To display relevant advertisements for our products on our website or third-party platforms, including through cookies, pixels, or advertising partners, where permitted by law.
- Conducting Surveys — To collect feedback on products, satisfaction, customer experience, and potential improvements.
- Storing and Managing Data — To securely store and organize information as needed to support the purposes described above, including backups for business continuity and operational efficiency.
How We Disclose Your Personal Information
We may disclose personal information about you to our service providers, vendors, business partners, and third parties when you purchase our products, visit our website, interact with our services, or otherwise engage with us.
Personal Information Sharing Categories
|
Personal Information Category |
Categories of Service Providers |
Categories of Third Parties |
|---|---|---|
|
Personal Identifiers |
Customer support contractors, ecommerce platforms, fulfillment providers, payment processors, subscription management providers |
Ad networks, customer support contractors, data analytics providers, data cooperatives, sales and marketing contractors |
|
Internet Activity |
Customer support contractors, analytics providers, ecommerce platforms |
Ad networks, customer support contractors, data analytics providers, data cooperatives, sales and marketing contractors |
|
Commercial Information |
Customer support contractors, ecommerce platforms, fulfillment providers, subscription management providers |
Ad networks, customer support contractors, data cooperatives, payment processors, sales and marketing contractors |
|
Financial Information |
Payment processors, ecommerce platforms, customer support contractors |
Payment processors, customer support contractors, sales and marketing contractors where applicable |
|
Location Information |
Analytics providers, ecommerce platforms, customer support contractors |
Ad networks, customer support contractors, data analytics providers, data cooperatives, sales and marketing contractors |
|
Consumer Communications |
Customer support contractors, ecommerce platforms |
Customer support contractors and sales and marketing contractors |
|
Inferences from Other Data |
Analytics providers, advertising partners, ecommerce platforms |
Ad networks, data cooperatives, analytics providers, and sales and marketing contractors |
We may also disclose personal information:
- With Shopify, which powers our online store
- With payment processors to complete transactions
- With shipping and fulfillment providers to deliver orders
- With subscription management providers to manage recurring orders and customer portals
- With customer support platforms to respond to inquiries
- With marketing and advertising platforms to send communications and display ads
- With analytics providers to understand website performance and visitor behavior
- With legal, compliance, or professional advisors when necessary
- In connection with a business transaction, such as a merger, acquisition, financing, restructuring, or sale of assets
- When required by law, regulation, subpoena, court order, government request, or legal process
- To protect our rights, property, business, customers, or others
Cookies & Similar Technologies
Cookies
Our website uses first-party and third-party cookies and similar technologies to process personal information for the purposes described in this Privacy Policy.
Cookies are small text files placed on your device to store data that can be recalled by a web server. Cookies may uniquely identify your device, browser, or session, and they may help us operate our website, remember preferences, process your cart, personalize content, analyze performance, and support advertising.
To learn more about cookies and how to control cookies at the browser level, you can visit:
https://allaboutcookies.org/
Do Not Track
Some browsers include “Do Not Track” features that send a signal to websites indicating that you do not wish to be tracked.
Because there is not a common industry standard for interpreting Do Not Track signals, our website does not currently respond to browser Do Not Track signals. However, you may still exercise your privacy rights as described in this Privacy Policy.
Third-Party Analytics Tools
We may use Google Analytics, Microsoft Clarity, Shopify analytics, and similar tools to analyze your interactions and experiences with our website and services.
These tools help us understand website traffic, user behavior, customer journeys, checkout performance, and website issues so we can improve the shopping experience.
You can learn more about how Google uses data when you use websites and apps that use Google services by reviewing Google’s privacy resources.
California Shine the Light Policy
If you are a California resident and have an established business relationship with us, you may request information about the categories of personal information we have shared with third parties for those third parties’ direct marketing purposes during the preceding calendar year.
To submit a California Shine the Light request, please email us at:
support@trysahara.com
Please allow up to 30 days for a response.
To opt out of selling or sharing personal information, please visit our Your Privacy Choices page.
Contact Us
If you have any questions or concerns regarding how we handle your personal information, you may contact us at:
support@trysahara.com
Canada Privacy Notice — PIPEDA
This section provides additional information for individuals in Canada. The terms used in this section have the same meaning as in the Personal Information Protection and Electronic Documents Act, also known as PIPEDA.
Collection and Disclosure of Personal Data
The personal information we collect and how we share it is described above in this Privacy Policy.
We may disclose your personal information to third parties and service providers for business purposes, including ecommerce platforms, payment processors, shipping providers, customer support providers, analytics tools, advertising platforms, subscription management tools, and marketing providers.
Examples may include Shopify, Shop Pay, Apple Pay, Google Pay, PayPal, Google Analytics, Microsoft Clarity, Meta, TikTok, email/SMS platforms, subscription management platforms, shipping carriers, and other service providers used to operate our business.
Privacy Rights
Individuals in Canada may have the following rights regarding their personal information:
- Right to access
- Right to correct
- Right to withdraw consent
- Right to delete, where applicable
- Right to opt out of certain uses of personal information
- Right to submit a privacy complaint
To make a privacy request, please contact us at:
support@trysahara.com
Once you submit a request, we may verify your identity and process your request within the timeframe required by applicable law.
Right to Access
You may have the right to be informed of the existence, use, and disclosure of your personal information and to be given access to that information.
Right to Correct
You may have the right to challenge the accuracy and completeness of the personal information we have about you and to have it amended where appropriate.
Right to Withdraw Consent
You may have the right to withdraw your consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice.
Right to Delete
You may request that we delete personal information we have obtained about you. However, we may retain personal information where necessary or permitted by law, including for legal, security, fraud-prevention, tax, business, or dispute-resolution purposes.
Right to Opt Out
You may have the right to opt out of the use of your personal information for targeted advertising or certain marketing purposes.
You may exercise your right to opt out by visiting our Your Privacy Choices page or by contacting us at:
support@trysahara.com
Authenticating Your Request
Once we receive your request, we may verify the information you provide by matching it with information we have collected.
If we cannot authenticate your request, we may ask for additional information. If you are unable to provide additional information, or if we are unable to authenticate the request using commercially reasonable efforts, we may deny the request as permitted by law.
Cross-Border Transfers
Your personal information may be processed in foreign jurisdictions, including the United States, where it may be subject to access by foreign courts, law enforcement, and government agencies in accordance with the laws of those jurisdictions.
Contact
If you have any questions or concerns regarding how we handle your personal information, you may contact us at:
support@trysahara.com
If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Office of the Privacy Commissioner or other applicable privacy authority.